Tyrepac provides consumers in Asia a central platform to buy tyres online. The webshops allow easy comparison of tyre brands, patterns, and prices. In addition, the company operates a growing network of service partners who stand ready to fit the tyres. Since its foundation in 2008 Tyrepac has expanded into Malaysia, Hong Kong, China, and South Korea.
Delticom AG currently operates more than 100 online shops in Europe and North America. “The transaction is an important building block in our long-term Asian strategy”, says Rainer Binder, CEO of Delticom. Starting from Tyrepac’s credible brand and proven track record, the joint venture will help Delticom to reach into new high-growth, emerging markets.
“The cash investment into Tyrepac will be used to accelerate sales and to fund expansion plans”, explains Ler Hwee Tiong, co-founder and Managing Director of Tyrepac. Support will also come from the strong Delticom balance sheet. Tyrepac is expected to benefit from the parent company’s operational experience, but will retain its localised go-to-market approach. Over the course of the next months both teams are going to work closely together to integrate their systems and processes.
Delticom is Europe’s #1 online tyre retailer. Founded in 1999, the Hanover-based company operates more than 100 online shops in 35 countries and has served more than 4,000,000 customers so far. The company offers a wide range of products for private and business customers: over 100 tyre brands for cars, motorcycles, commercial vehicles and buses, but also complete wheels, motor oil, replacement parts and accessories. The products are delivered to any address the customer chooses. Alternatively, Delticom delivers the tyres to one of more than 25,000 service partners worldwide for professional fitting directly on to the customer’s vehicle.
Tyrepac was founded in Singapore in 2008, and is Asia’s First Tyre Portal. Now operating in several Asian countries, Tyrepac offers a comprehensive range of car and motorcycle tyres, transparent pricing, convenience from more than 2,000 service partners in Asia, and a wide variety of product information and other customer education. In Singapore, consumers can also have tyres fitted at the comfort of their home, via its mobile fitting service. Tyrepac also offers quotation for batteries, automotive insurance, and servicing packages in collaboration with its service partners.